Are cute things really just for kids? Do you have to be under the age of 12 for it to be socially acceptable to have teddy bears on your notebooks, cute ducks on the tip of your pens and sassy rabbit stuffed animals? As I was wandering around in Seoul and pondering the meaning of these questions, I found the popular Line Friends Cafe. I thought, “Oh my gosh, should I really be in here?” The answer is yes, yes, and always yes. What exactly is in here that’s so alluring?
What to Expect
The store is really easy to find. Line’s friends pop out at you from their sign. Right when you walk in, there’s a huge Brown Teddy. During winter, he’s all decked out as Santa. Be expecting to wait in line just to take a picture with him during any holiday high times. There’s plenty of Line character statues to take photos with so be sure to bring your selfie stick or camera buddy. It’s a great way to spend the afternoon. My favorite part of the store was the wall filled with Brown teddy bears decked out in cute sweaters. Feel free to take as many photos to your heart’s content, but unfortunately, these adorable big headed mascots are not for sale. The downstairs can be quite crowded as it’s the most visually aesthetic. if you venture upstairs to the children’s section there are more Line friends statues and less people. Of course the characters are less popular than Brown and Cony, but totally worth the look.
The cafe is located in the basement. When I went, there were a lot of people and limited space to sit. I have to admit, I wasn’t impressed with the cafe experience. When I came at 4pm on Saturday, a lot of the food had been sold out for the day. I realize it takes awhile to make these cute creations, but the cafe should meet the demand, especially on the weekends. With the changing seasons, brings dessert changes. The speciality on the menu was cupcakes and I was fortunate enough to eat a Sally cupcake which was super delicious, by the way. If you go to the cafe, go during the week and I’m sure you can enjoy the place all to yourself.
While Kakaotalk dominates most of Korea’s chatting, Line is slowly creeping into the hearts of most with their lovable characters. After all, Line is made by Naver and that’s the number one search engine in this small country. When you walk out of the store with a Sally mug or a Brown teddy, fret not. Get down with your bad self and display those photos with James. Always say yes to a relaxing and cute afternoon. I’d say the Line Friends Store is totally worth a visit for all you first timers out there.
How To Get There: Get off at Sinsa Station, Line 3. Get out at exit 8. It’s a bit of a walk so be prepared. Walk about 5-8 minutes down the street until you see a Paris Baguette. Make a left (the street name is called Dosan-daero 13-gil) and walk up the street for another 5-8 minutes. You’ll see it on your left.
Address: 535-15 Sinsa-dong, Gangnam-gu, Seoul, South Korea
Hours: 12pm- 9pm
Pin me, please!