SMTown Land for Kpop Lovers

Are you a fan of SMTown artists like Shinee, EXO, Red Velvet, Super Junior, BoA, NCT, or Girl’s Generation? Look no further because there’s an entire building called SMTown Land dedicated to the love you have for your favorite idols.

Related: How To Be a Kpop Star for the Day

SMTown and Store

What is the SMTown Coex Artium? Glad you asked. This is a six floored entertainment complex centered around your favorite SMTown Kpop stars. Self proclaimed as a “theme park in the city” it is super easy to spend an afternoon browsing SMTown merchandise, taking photos, and relaxing the the cafe.

First Floor: Welcome Stage

On the first floor of the building you are welcomed by huge flatscreens displaying music videos of all SMTown Kpop groups. It’s really easy to boogie when you’re going up the escalators and having the time of your life.

Second Floor: SMTown Giftshop

Are you jonesing for the SMTown official merchandise of your favorite celebs? This floor has everything you can think of from stationary to clothing, and even the same jewelry the idols have worn during photoshoots or performances.

Related: The Ultimate Gift List for Korea Lovers

Third Floor: SMTown Museum

If you want to experience Kpop in an interactive way and know more about your favorite stars, then you can’t miss out on the SMTown Museum! Here you can enjoy exclusive state of the art technologies based on Kpop. In the museum, you’ll get added bonuses like an augmented reality photo with the celebrities, live broadcasts, and even a special exhibit with unreleased photos of your favorite SMTown Kpop groups. Like how dreamy would it be to have your own SMTown photoshoot with Kai from EXO? *swoons*

One of the coolest parts of this museum was the fact I was able to see backstage what goes on at their performances by looking at the makeup, hair spray, and even costumes they used. I could even take a virtual reality picture with my favorite artist. F(x) anyone?

Normally, the tickets cost 18,000 won, but if you go on the last Wednesday of the month the ticket will cost 10,000 won. Say WHUT?!

Opening Hours: 11a.m. – 8p.m. daily
Last admission: 8p.m.

Fourth Floor: SMTown Cafe & Market

Tired after shopping until you drop? The cafe has got you covered. Upstairs, you can have your choice of cake pops, cupcakes, and drinks. You can even get a tumbler with your favorite artist and with their album titles on it. It comes in different fruity flavors so you can refresh after all your fangirling or fanboying. They also sell a plethora of snacks like popcorn and candy with your favorite artists faces plastered all over.

Fifth Floor: SMTown Theater

I don’t know about you, but I just absolutely LOVE musicals and pretty people. You can enjoy a super vivid musical performed on a huge 15 meter Panavision screen. This hologram show called the School OZ features TVZQ’s Max, EXO’s Suho and Xiumin, F(x)’s Luna, Shinee’s Key, and Red Velvet’s Suelgi.

The story is about Black Witches who invade the human world using forbidden black magic causing misfortune and disasters around the world. To combat this great threat, a magicians school called the School of Oz is established to combat the threat.

It runs for 110 minutes and afterward there’s a Gala Show that runs for 38 minutes. Also, the normal price of admission is 44,000 won, but if you book here through my link, you’ll get a discount and only pay 30,000 won!

In addition, on the theater floor, you’ll see a gallery dedicated to all SM Town artists. I’m talking like posters bigger than your body with their faces and sexiness in HD. There’s even 3D printing if you would like to buy one of your favorite artist.

Sixth Floor: SMTown Space

This is just a really chill place where there are tons of comfy seats and wifi access. You’ll see unique artworks drawn by local artists with the SMTown artists while you relax after shopping.

Related: The Most Romantic Kdrama Spots in Seoul

Looking For More Fun?

Did you know Seoul is just full of incredible eats, cultural sites, and fun places to be? People always ask me how to see Seoul on the cheap, and for that my friends, I finally have an answer. *Drum rolls please.*

I actually highly recommend the Discover Seoul Pass. It comes in 24, 48, and 72 hour cards and on mobile! You get free admission to places like MBC World, the Gyeongbokgung and Cheongyeongung Palace, a free hanbok rental at Hanboknam, and free admission into the SMTown theater. You’ll also get a 20% off discount on the photo box.

And a special bonus if you’re a BTS fan…. There is a promotion running until May 29, 2019 where you can get a special Discover Seoul Pass with their beautiful faces on it!

Is it Gina Bear Approved?

All in all, I really enjoyed my experience when I went to SMTown Land. I loved all the photobooths and I even enjoyed being matched as a bestie with Amber from f(x). I really think we would get along great in real life because she’s so funny and down to earth.

Of course any official Kpop themed merchandise is expensive, but it was really fun to look at the jewelry pieces the singers have worn, and even clothes they approve. I also really enjoyed looking at their stage costumes. Like can we please give a standing ovation to the unnies and oppas who worked hard at stitching all those stunning pieces?

Still can’t get enough of your favorite SMTown Kpop artists? Check out the SMTown Instagram and the SMTown Reddit for more awesome community and shenanigans.

How To Get There

The easiest and most efficient way to get to SMTown Land is to take the green subway line 2 to Samseong Station. Walk out of exit 6 and you’ll see the beautiful SMTown wonderland right in front of you.

Address: 서울특별시 강남구 영동대로 513

SMTown Phone Number: +82 1670-6330

Naver Map: http://naver.me/5l0rvQG6

SMTown Land Website: https://www.smtownland.com

Gina Bear was invited by Trazy Korea to experience the SMTown Museum. As always, all thoughts and opinions remain my own. In addition, this blog post contains affiliate links. If you book through my link, I’ll make a small commission to keep Gina Bear’s Blog running. Thank you!

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