Looking for a beautiful tropical destination with palm trees and turquoise water? When planning a trip to Mexico, I’m gonna help you find the most Instagram worthy places in Tulum.

To get to this gorgeous destination, grab your passport and download your offline Google Maps, buttercup! Cancun is about a two and half hour trip from Austin and many major US cities offer direct flights. Then, it is just a short drive from there!

While basing myself out of Playa del Carmen, I was able to tour Tulum. The lush vegetation and natural beauty of Mexico draws many tourists to The Land of Extremes. Today we’re going to go over the best Tulum Instagram spots. You’ll know the best places to go, best things to do, and how to get the perfect shot. 

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Most Instagrammable Hotels in Tulum

1. Ahau Tulum Hotel

There are many luxury hotels along the hotel zone. Ahau Tulum Hotel is designed for the environmentally conscious traveler seeking a luxurious getaway. The resort offers eco-conscious cabanas and huts on the oceanfront.

Enjoy the blue water by staying at their beach club during the day. The best photos are taken in their beach huts and rooms on the beach surrounded by lush greenery.
Address: Carr. Tulum a Boca Paila Km. 7.5 Zona Costera, 77760 Tulum, Q.R.

2. Azulik Kin Toh 

The Azulik Hotel is a beautiful oasis in the Mayan Jungle. This hotel defines luxury in the middle of the ocean and nature.

It’s a great place to purchase drinks at the bar or to get breakfast. Then you can walk around the “nest area.” To make a reservation for the nest, click here.

Best Time To Visit: Visit when it opens at 7:30am for the absolute best sunrise.
Entrance Fee: Since this is a restaurant, you’ll spend about 500 Mexican Pesos for food ($25USD).
Hours: 7:30am – 11:30pm
Address: Carretera Tulum-Punta Allen KM 5, Zona Hotelera, 77780 Tulum, Q.R.

3. Casa Malca

Casa Malca is a boutique hotel once owned by Pablo Escobar and has amazing artwork with stunning architecture. The Casa Malca hanging wedding dresses is easily one of the top Instagrammable places in Tulum. The famous hanging wedding dresses stand at six meters (20 feet).

This beautiful display is not open to the public so the best way to take photos at this gorgeous display is by booking your stay here. Another good way to try and get photos for your Instagram feed is to visit the bar or restaurant.

Best Time To Visit: Visit in the morning.
Entrance Fee: During high travel seasons it costs about $711 a night or $50 at the restaurant or bar.
Hours: 24/7
Address: KM 9.5, Carr. Tulum-Boca Paila, 77780 Tulum, Q.R.

4. Hotel Panamera

If you’re looking for another beautiful spot in Tulum, then you can’t miss out on Hotel Panamera. If you go to the hotel for food, they’ll also let you take pictures at their iconic pool.

Best Time To Visit: Any time.
Entrance Fee: Expect to spend about $20 for food there.
Hours: 8am – 10pm
Address: QROO 15 60, Tulum Beach, 77766 Q.R.

5. Papaya Playa Project

This hotel is easily one of the best photo spots. Enmeshed in nature on a silky stretch of Caribbean beach, Tulum’s award-winning Papaya Playa Project defines the concept of barefoot luxury and conscious hospitality. 

They have gorgeous ocean views from their beautiful restaurant and only use fresh, local ingredients. Go to their beach club and spend an awesome day there!

Best Time To Visit: Visit in the evening when everyone is getting ready for their dinner reservations.
Address: Carr. Tulum-Boca Paila Km 4.5, Tulum Beach, Zona Costera, 77765 Tulum, Q.R.

6. Selina Tulum

Off the Tulum Beach road, you’ll find this gem. The wooden structure looks like a tunnel to fun times. 
Selina Tulum is a 3-star hotel a few steps from South Tulum Beach. It provides accommodations with a shared lounge, free private parking, a restaurant 

Best Time To Visit: You can go at any time during the day. There will not be many people there.
Entrance Fee: FREE!
Hours: The entrance is open 24/7.
Address: Carr. Tulum-Boca Paila Km. 7.5, Tulum Beach, Zona Hotelera, 77780 Tulum, Q.R.

The Most Instagrammable Beach Clubs in Tulum

7. Bagatelle Tulum

While in Tulum, I met a lovely lady who was obsessed with Bagatelle and made me love it too. I went to Bagatelle for my birthday because she reserved a table for us. The Heart Nest is easily the most Instagram worthy place there.

Bagatelle is mostly a party beach club. They specialize in Mediterranean Cuisine and are super popular for brunch. If you go early, you’ll be able to take pictures at the pool all alone. You can book a table for brunch at Bagatelle Tulum here. 

Best Time To Visit: Visit during the week when it opens at 11am.
Entrance Fee: Food is about 500 Mexican Pesos ($25USD).
Hours: 11am – 12am
Address: Carr. Tulum-Boca Paila 8, Tulum Beach, 77760 Q.R.

8. Coco Tulum Swings

Tulum wouldn’t be Tulum unless there were swings everywhere and you can definitely find some of the best ones at the Colo Unlimited Hotel. Their beach club is one of the best Instagram spots in Tulum. 

These black and white swings make a dreamy foreground to the beautiful beaches with white sand and water. Since this is a beach club, you can spend the day here relaxing and enjoying the beach. 

Best Time To Visit: Go at 10am when it opens.
Entrance Fee: There is a minimum consumption of $25USD during the week and $50USD on the weekends.
Hours: 10am – 6pm
Address: Carretera Tulum – Boca Paila km 7.5, 77780 Tulum, Q.R

9. Conestesia

For those of you who don’t speak Spanish they put the word conejo which means bunny and estesia which means feeling. Making the name of the place as bunny feeling. Pretty cool, eh?

This was my favorite spot in Tulum asthere is no minimum consumption and you can stay as long as you like. If you’re a fan of house music and a beach bar, you’ll also really enjoy the vibe here.

Best Time To Visit: Visit in the morning.
Entrance Fee: Taking a picture in front is free, but if you want to stay at the beach club, you need to buy food and drinks.
Hours: 9am – 7pm
Address: 5, Tulum Zona Hotelera Km 6

10. Vagalume Tulum

Vagalume Tulum is the perfect place to go for photos. The name Vagalume is Portuguese for firefly. The design has very Bali-esque themes.

You’ll get beautiful rugs, wooden chairs, and a very natural vibe with the decor. The bridge being held by the hand is one of the best Instagram places in Tulum. The entrance is also quite popular as it has a unique design.

Best Time To Visit: Visit when it opens at 7am.
Entrance Fee: The entrance is free, but you are required to get food and drinks if you’d like to go inside.
Hours: 7am – 10pm
Address: QROO 15, Tulum Beach, 77776 Q.R.

The Most Instagrammable Restaurants in Tulum

11. Nomade Restaurants | La Popular & Macondo

The Nomade Hotel & Restaurants have a beautiful Moroccan and earthly aesthetic. This is perfect for your beach-loving boho vibes. I think this is one of the best Instagram places in Tulum since it is so chill.

Best Time To Visit: You can go right when it opens for less people.
Entrance Fee: Food costs anywhere from 397 Mexican Pesos ($20USD) to 1,983 Mexican Pesos ($100USD).
Hours: 12pm – 11:30pm
Address: Carr. Tulum-Boca Paila Km 10.5, Tulum Beach, Zona hotelera, 77880 Tulum, Q.R.

12. Matcha Mama 

Another of the most famous Instagrammable places in Tulum is Matcha Mama. The white Matcha Mama swings, and “I Love You So Matcha” sign are just super iconic.

I give Match Mama the Gina Bear seal of approval because the matcha isn’t sweet. I despise sweet matcha with a passion, so this place is PERFECT. Come grab cold smoothie bowls and drinks.

Also, Matcha Mama is very close to other popular spots like the “Follow That Dream” sign, Vagalume, and Casa Malca.

Best Time To Visit: Visit in the morning during the week.
Entrance Fee: Drinks cost 100 Mexican Pesos ($5USD).
Hours: 8am – 6pm
Address: Quintana Roo 15 470 Zona Hotelera • 77780, Zona Hotelera, 77780 Tulum, Q.R.

13. Raw Love

Needing an acai berry smoothie bowl for breakfast? Say no more, my friend. You had me at healthy breakfast. Let’s get “ice cream” without all the calories.

Vegans and vegetarians rejoice because they are 100% plant-based, free of refined sugar, dairy, and preservatives. Plus, they don’t use any animal products (except for honey). 

Best Time To Visit: Any time! You’re going their for their delicious and beautiful food.
Hours: 9am – 6pm
Address: Carr. Tulum a Avenida Boca Paila Km. 7.5, Zona Costera, 77760 Tulum, Q.R.

The Most Instagrammable Cenotes in Tulum
14. Cenote Azul

Tulum may be known for stunning beaches and a deep connection to nature, but nothing beats the heat like a dip in a cenote. It is an open-air cenote and not a cave one trendy for its crystal blue waters and snorkeling.
It’s actually located only 25 km from Playa del Carmen and 40 km from Tulum making it a great day trip. There’s also a cool Bike Trail Cenote Tour To Hidden Cenotes in the jungle.

Best Time To Visit: Any time! Spend the day there jumping off cliffs!
Entrance Fee: 120 Mexican Pesos ($7USD).
Hours: 8:30am – 5:30pm
Address: Riviera Maya, Carr. Cancún – Tulum Km 266, 77734 Playa del Carmen, Q.R.

15. Cenote Calavera

I never thought I’d like cenotes until I experienced them in Tulum. The summer heat is unbearable. The best way to cool down is to go swimming.

Cenotes are sink holes filled with fresh water from rain or underground rivers. Cenote Calavera is a five minute drive from Tulum town. What makes it so popular is the ladder and the swing down at the bottom. Cenote Calavera is 4 – 6 meters (15 – 20 feet deep). There is also a photography fee of 200 Mexican Pesos ($10USD). 

Best Time To Visit: Get there right when it opens or an hour before closing.
Entrance Fee: 250 Mexican Pesos ($13USD)
Hours: 9am – 5pm
Address: QROO 109, 77796 Tulum, Q.R.

16. Cenote Taak Bi Ha

Cenote Taak-bi-ha is one of the most beautiful cenotes of the Riviera Maya with crystal clear waters and spectacular rock formations. It’s located in the Dos Ojos Park which is why I recommend getting the 3 cenote hopping pass.

Best Time To Visit: In the early morning.
Entrance Fee: 350 Mexican Pesos ($18USD)
Hours: 8:30 am – 5pm
Address: Taak Bi, Parque Dos Ojos Cenote S/N, Xel-Ha, 77762 Tulum, Q.R

17. Cenote Casa Tortuga

One of the best instagram places in Tulum is Cenote Casa Tortuga. Like all cenotes in Tulum, it is beautiful, clean, clear, and cool. Here, you will find four different cenotes in one place. I would avoid visiting during tourist season because the water gets a bit oily from sunscreen.

Best Time To Visit: Right when it opens.
Entrance Fee: 350 Mexican Pesos ($18USD)
Hours: 9am – 5pm
Address: Carr. Tulum – Cancún 239, Ejidal, 77780 Tulum, Q.R.

18. Gran Cenote (Grand Cenote)

Gran Cenote is beautiful for photos, but to be honest, it was one of my least favorite cenotes. The only thing it’s good for is photos, so I recommend going early and then leaving for Dos Ojos Cenote. I honestly don’t know why the Gran Cenote one of the Instagrammable places in Tulum, but here we are.

Best Time To Visit: Visit early in the morning at 8am when this cenote opens.
Entrance Fee: 300 Mexican Pesos ($15USD)
Hours: 8am – 5pm
Address: Quintana Roo 109, 77796 Tulum, Q.R

19. Dos Ojos Cenote

Dos Ojos Cenote is one of the most Instagram worthy places in Tulum. It is located in a park with two other beautiful cenotes. You can purchase a pass to visit all three for 650 Mexican Pesos ($33USD). I chose this option and had the best time cenote hopping.

The main cenote has two caverns connected by a passage, thus earning the name Dos Ojos.

Since the cenote is a well-known Instagram location in Tulum, you have to pay a photography fee of 200 Mexican Pesos (if you’re using professional cameras).

Luckily, I have mad Spanish speaking skills and I convinced the workers no one said anything to me when I walked in and they let me snap away. If they’re in a bad mood or you look like a stereotypical tourist, you won’t be so lucky and you’ll have to pay.

Best Time To Visit: 8:30am when it opens so you can have it to yourself because it’s popular for families and divers.
Entrance Fee: 350 Mexican Pesos ($18USD)
Hours: 8:30 am – 5pm
Address: Cenote Jaguar Rd, 77780 Tulum, Q.R.

The Most Instagrammable Lagoons in Tulum

20. Kaan Luum Lagoon

If you find yourself in Tulum during seaweed season (like I did), then I highly recommend going to the Kaan Luum Lagoon to cool off. The lagoon is shallow so if you can’t swim, this is perfect for you.

There’s also a really cool tour that takes you here to Kaan Luum and includes lunch.

Best Time To Visit: You can go at any time during the day and it will be amazing.
Entrance Fee: 300 Mexican Pesos ($25 USD)
Hours: 9am – 4pm
Address: laguna kaan luum, 77760 Tulum, Q.R.

The Most Instagrammable Beaches in Tulum

21. Playa Paraíso | Paradise Beach

It’s not a tropical beach destination without a crooked palm tree to hang on. Am I right, or am I right? The palm tree here is crooked enough to climb on and makes for amazing Tulum Instagram photos.

Best Time To Visit: Go early in the morning or late afternoon for golden hour.
Entrance Fee: FREE!
Hours: 24/7
Address: Unnamed Rd, Zona Hotelera Tulum, 77780 Tulum, Q.R.

22. Ziggy Beach

Next on our list of the most Instagrammable places in Tulum, we have Ziggy Beach. They also have a beach club committed to the ultimate comfort and bliss. The minimum spend if you’d like to go for the day is $70USD.

Best Time To Visit: Go early in the morning or late afternoon for golden hour.
Entrance Fee: FREE!
Hours: 10am – 6m
Address: Carr. Tulum-Boca Paila km 7.5, Tulum Beach, Zona Hotelera, 77760 Tulum, Q.R.

The Most Instagrammable Places In Tulum

23. Tulum Ruins

This is one of my least favorite places I visited in Tulum. These ancient Mayan ruins are beautiful for photos when there are no people…

Sadly, there were hoards of tour buses dropping people off at the archaeological site. I was so overwhelmed I left shortly after the crowds poured in. If you do intend to visit, I recommend going in the off season.

Best Time To Visit: 9am when it opens.
Entrance Fee: 80 Mexican Pesos ($4USD)
Hours: 9am – 3pm
Address: Carretera Federal, Cancun – Chetumal Km 230, 307, 77780 Tulum, Q.R.

24. Tulum Sign

The Tulum sign isn’t one of the top Instagrammable places in Tulum because of how unique it is. It’s located in front of the Cervecería Tulum so make sure you bring a DD and a camera man or lady to fully enjoy this. The sign is made out of wood with the letters decorated beautifully. There’s even swings in the U.

Best Time To Visit: any time!
Entrance Fee: FREE
Hours: 24/7
Address: Cancun – Chetumal Km 230, Parque Tankah, 77789 Tulum, Q.R.

25. Ven a la Luz Tulum

Ven a la Luz is a great spot for photos in Tulum. The statue is the form of a woman baring her chest and inside everything is in bloom. This beautiful 33-foot wooden sculpture by South African artist Daniel Popper, meaning “Come to the Light.”

Due to the structure being one of the most popular spots and causing chaos on the main road, it had to be moved. Located on Calle Corazón de Jesús, the sculpture isn’t visible from the road, so look for a blackboard at the entrance.

Best Time To Visit: Go super early in the morning or late in the evening for soft light. Also, there’s a one minute time frame for taking photos at peak visiting hours. Have your poses and shots planned out before you go!
Entrance Fee: FREE
Hours: 24/7
Address: QROO 15, Tulum Beach, Q.R.

26. Follow That Dream Sign

I’m not a fan of large crowds and you definitely won’t find any here. The “Follow That Dream” sign is my favorite Instagram location in Tulum.

You’ll find it in front of the Lolita Lolita Boutique, which I think is also great to stop in. They sell swimsuits, handmade beauty products, handmade dresses, and even fun things for the bedroom.

One of the most popular things to do in Tulum is rent a bike and you can rent them at various places on the strip starting from $10.

Best Time To Visit: You can visit this place at any time. It’s very far down the strip, so there won’t be crowds of people lining up to take a photo.
Entrance Fee: FREE
Hours: 24/7
Address: Carr. Tulum-Boca Paila km 8.5, Tulum Beach, Zona Hotelera, 77780 Tulum, Q.R.

The Most Instagrammable Spots on the Yucatan Peninsula

27. Chichen Itza

If you’re thinking about a day trip on the Yucatan Peninsula, you have to come here! It’s also known as a UNESCO World Heritage Site and The New Seven Wonders of the World.
This unique experience give you a peak into an ancient Mayan city and how the people used to live. Get your tickets to Chichen Itza here. 

Recommended Tours To Chichen Itza

Best Time To Visit: Any time! There’s so many photo opportunities because it’s so big!
Entrance Fee: 614 Mexican Pesos ($28.50USD)
Hours: 8am -5pm
Address: 97751 Yucatan, Mexico

28. Cenote Suytun

Suytun Cenote is a breathtaking natural sinkhole that attracts many travelers. This cenote is located 10 kilometers east of Valladolid City which is a small colonial town in Mexico.

Cenote Suytun offers visitors the chance to experience a true natural wonder. You can book a Cenote Suytun and Chichen Itza tour here.

Best Time To Visit: Visit in the afternoon to catch the beam of light.
Entrance Fee: 250 Mexican Pesos ( $14USD)
Hours: 9:30am – 4:30pm
Address: Carretera Ticuch Km 8 S/n, 97780 Valladolid, Yuc., Mexico

29. Valladolid

Here’s an insider tip for you… If you get tired of the hustle and bustle in Tulum check out Valladolid. It’s a great place to stop for lunch and unwind while exploring Yucatan.

Plus, it’s a great way to step into Mexico’s past and see how the Spanish settlers lived. You can also see the Mexican, Aztec, and Mayan influences in the town. 

Reommended Valladolid Tours

30. Xel-Há Park

This natural park is just a few minutes from Tulum. You can do unlimited snorkeling and enjoy the All-Inclusive amentities.

If you’re looking for a chill day without much thinking, this is your place! Get your tickets to Xel-Há Park here. 

Best Time To Visit: Any time! There’s so many photo opportunities because it’s so big!
Entrance Fee: $125USD
Hours: 8:30am – 6pm
Address: Carretera Chetumal Puerto Juárez Km 240, locales 1 & 2, módulo B, 77780 Q.R.

I hope you enjoyed this list of The Most Instagram Worthy Places in Tulum. I honestly can’t wait to visit again and had so much fun living there during the pandemic.

This post contains affiliate links which means at no additional cost to you, I make a small commission to help keep Gina Bear’s Blog running. Thanks for your support!

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