When living or traveling in Asia, the search for good western food is a quest sometimes ending in disappointment or basking in an explosion of deliciousness. The journey for a good cupcake can be futile in Korea or Japan, but you must always try. Luckily, I was able to experience adorable cupcakes and try out a cupcake shop featured on CNN as one of the best cupcake shops in Seoul.
To get there, you’ll be venturing down the interesting back alleys of Hongdae, and finding many other interesting cafes in the process. The charm of Seoul is never knowing what you’ll find. An establishment could look like a sugar shack on the outside but shine like a million dollars inside.
You’ll know you’ve found Cupcake Factory because its pink and white exterior cannot be missed. The shop has some wear and tear outside, but it adds to the adorable vintage theme,
Walking into the shop, the warm fuzzies will slam you as you take in the cuteness explosion. The interior is adorable and perfect for a tea party or relaxing afternoon. You will feel welcomed by the homey atmosphere, adorable stuffed animals and girly decor throughout the cafe. The display case proudly shows off well decorated cupcakes that immediately draw you toward it. The presentation of the cupcakes make you drool and the decision of which to choose will be even harder.
About the Cupcakes
The cupcakes are a bit pricey, going for 4,500 won a pop. I guess this is in part to the claim they are baked fresh every day. Having heard good things about the crown mint choco, mousse chocolate, and red velvet, we immediately ordered those. Opting out of the cupcake and drink set, we chose a table in the back and sat by the ornament tree and stuffed animals. Our sweet treats were served warm on a heart shaped plate.
After picking up the fork, cutting through the frosting and biting into this anticipated dessert, there were a few thoughts running through my head. For a place so revered in 2011, the pastry didn’t live up to the my expectations. The Five Best Cupcake shops in Seoul claims saccharine cupcakes in comparison to the interior; however, I’m pretty sure whoever wrote it must have a sugar sensitive tongue because the actual cake itself isn’t as sweet as it could be.
Personally, I would have liked the cupcake a bit sweeter. Maybe at one point they melted like heaven in your mouth, but you can’t always judge a book by it’s cover. The cupcakes were bit dry, (this could be because we went around the early afternoon) but the frosting was the saving grace. The combination of the two was delicious, giving it a light balance. Luckily, the frosting helped bring some moisture back into the pastry.
Ranking the cupcakes from the top, you can never go wrong with red velvet. The thicker, sweet cream cheese frosting made the red velvet my number one pick.
Cupcake Factory is clean, cute and everything you would like to see in the cafe. The atmosphere is wonderful and relaxing as you enjoy your cupcake in a unique setting. It’s definitely worth stopping by if you don’t like really sweet treats and you just happen to see it.I enjoyed my time there and I sure you will too. Alas, my quest wasn’t too disappointing because the experience was awesome. I would give the cupcakes a 5 for the taste and a 9 for the presentation. The Cupcake Factory in Hongdae is a great find for all those that have a sweet tooth and a yearning for a cozy atmosphere.
How to get there: From Hongik University Station (Line 2) walk out exit 9. Walk about 4 blocks and turn left when you see the Angelinus Coffee. Walk down 5 streets on Jandiro and turn left at the 7Eleven. Walk about 2 minutes down until you see another 7Eleven and turn right up that road.
Address: 364-11, Seogyo-dong, Seoul, South Korea
서울시 마포구 서교동 364-11